Bags of Marketing: The Importance Of Bags for Your Brand and Business

2021-02-19 07:07:50 Purivana Packaging

A fashionable green eCommerce bag remains practical and handy. They bring your brand or business to life. It is a unique but relevant way to promote your business, and your brand will get into the hands of target audiences. Green e-commerce shopping bags tend to be used by people again and again.

This gives your business great exposure and the name of the brand will remain in the mind of customers. Many people take it to carry grocery items, and to the workplace, to meet friends. This is a cost-effective way to boost your brand awareness.

There are a few important bags which is mentioned below

It’s time to promote your brand and business through bags marketing, one that can be retained by customers. Build a strong brand value to your bag and it reflects on your business, becoming impactful marketing material.


Branding Benefits

In today's market, every business is dealing with its competitors and it is getting harder to stay in the market. When it comes to brand identification, some are struggling, especially the startup businesses because they cannot afford the huge amounts of money, bigger corporations, allocate to advertising.

This is where vending bags come in to give struggling businesses a push forward. With clever placement and a versatile design, such bags can help you significantly. If your bag design stands out, people will tend to use such bags again and again, and they will become walking billboards for your brand. Last but not the least; an important branding benefit of these printed eCommerce bags is that people who get them will become loyal to your brand. 


Marketing Benefits

The more people carry your customized e-commerce bags around, the more free exposure you get. People who get them will become walking ads. People carry them to the grocery store, to the workplace, and so on, if not hundreds of people will see these bags and notice your customized branded bags. Use such branded bags to spread the word about your sales, events, campaigns, as well as anything else that comes to your mind.

Company Image

Mostly branded bags are eco-friendly and sustainable to handle. This shows a good image of the company, as it portrays that the business cares about the environment. It goes down well with those that share the same respect for the environment, as they encourage the fact that the brand keeps the environment in mind. Branded bags are enough for you to show your potential clients, customers, or partners that you are looking to contribute to our planet’s well-being. That will help you build trust in your business.

Cost-Effective & Pocket-Friendly

Advertising, in most cases, is surprisingly not budget-friendly. For instance, YouTube Ads & Google ads can cost you possession, which drains your resources. Well, none of it is the case with branded e-commerce shopping bags. They are pocket-friendly (cost-effective), and the more you order, the cheaper they are. The advertising technique is indeed effective in reaching large audiences.

ROI (Return on Investment) Guaranteed

Branded bags can boost the return on your investment in your business. How? Well, first they will pay off as soon as you give them to a customer. In such cases, you will gain customers' attention and don’t need to spend to get your brand noticed as they will be more familiar with your image.

Secondly, the fact that they will be using their branded bags will make others see them and become curious about your brand. When they do run into your product or need your services, they will be intrigued enough to give you a chance.


Uses & Reuses

One of the best features of these branded bags is that they are not made for single use. On the contrary, they are made for people to keep on reusing them after they are obtained, which helps promotional growth.

There are several uses/reuses for these e-commerce branded bags, mentioned below:

  • Shopping bags

  • Laundry bags

  • Carrying clothes or grocery items

  • Gift bags

  • Cosmetics bag

  • Beach bags


Customized Branded Bag Options

You don’t want to be like everyone else? Great, because there is no good reason for you to be. The Branded bags you offer, should be unique & versatile for people who want to carry them around.

Fortunately, when it comes to customized branded bags you have a good range of options to go for.

Some of the best options around are:

  • Gusseted Bags

  • Ecommerce courier Bags

  • Paper Bags

  • shipping Bags


All of the options are good, but which type of bags should you go for?

One must choose the right option for his/her own business. You need to consider which type of package your customers would prefer to go for your product. Also, you have to take into account the size and weight of your product. The bag should be the right size, and the product should fit correctly in the bag. Make sure the bag is strong and durable. Purivana has a great variety of bags for packaging which can suit any purpose as per the customer requirement.


Branded bags marketing has proven to be one of the most practical and beneficial ways of advertising one's brand. When businesses are looking to provide their organization with a boost, they tend to focus only on creating digital adverts on social media, TV and radio. Of course, all of the methods mentioned above are effective ways of promoting your brand, but it also costs the business a good chunk of money. On the other hand, branded bags are the traditional way of getting your brand logo and name out there to your potential customers.