How to Make Your E-commerce Packaging Both Safe-Secure & Sustainable
We all live in a society where we make purchases on a daily basis. Almost every day we bring home tons of accurately packaged products from markets or receive them via delivery services.
Starting from ginger snaps and ending with slipper socks, almost all goods we receive in some form of packaging that not only keep the items in a good condition but defines brands and provides necessary product details.
However, nowadays one can hardly ignore the threat plastic packaging poses to the environment. Scientists have already denounced plastic as a long-term pollutant that doesn’t fully biodegrade.
According to recent research conducted by CSIRO (the Commonwealth Scientific and Industrial Research Organization), every 10 years the production of plastic doubles in the world.
What Is E-Commerce Packaging?
The definition says that ecommerce packaging (aka sustainable packaging) is the use of materials and manufacturing methods that have a minimal impact on energy consumption and the environment. The main goals of ecommerce packaging solutions are to:
Reduce the overall amount of packaging;
Increase the use of reusable elements;
Associated costs packaging minimization;
Exclude harmful (toxic) elements;
Ensure packaging is easy to recycle.
Why Go Ecommerce?
While no one denies the positive impact of eco-friendly packaging on the environment, the question of commercial benefits is still debatable.
IMPORTANCE OF USING BIODEGRADABLE OR RECYCLABLE MATERIALS:
By using sustainable packaging to pack your products you make your contribution toward environmental protection and become a great example to follow. Now, due to your eco-friendly activities, our planet will become a little greener.
Wise usage of ecommerce packaging allows you to significantly reduce transit costs. Did you know that the average package contains about 40 percent of empty space? Larger-than-required boxes hold more space in the courier, eventually increasing carbon emissions and fuel usage. Therefore, by using more compact packaging you reduce transit costs and make your products more attractive to customers.
It promotes brand awareness, builds a positive eco-friendly image, and gives fantastic PR opportunities associated with minimal environmental impact.
HOW TO MAKE YOUR PACKAGING EASY AND SUSTAINABLE:
The 10 simple tips below will help you wisely enhance website spending and make your brand more attractive to eco-conscious consumers. Always remember to inform your customers about your ecommerce activities, No matter which of these steps you will be involved in. Supply your website with a green mission statement or add any badges you earn to your site as well.
1. REDUCE PACKAGING
Even if from an eco-friendly perspective, the best packaging is no packaging, it’s hardly possible to refuse to wrap at all. However, as we’ve already mentioned, reduced packaging will remarkably reduce your elements and shipping costs.
2. USE BIODEGRADABLE ELEMENTS
Many marketers avoid using compostable packaging because it’s more expensive and looks less alluring. But all they need to do is to find an eco-friendly material that suits their specific business requirement. Plastic packaging is another option, as it can be recycled or reused.
3. DON’T MIX ITEMS IRRECONCILABLE FOR RECYCLING
Two or more types of polymers, if used together, can prevent packaging from recycling. Therefore, before choosing plastic materials for your package try to stick with one single plastic type.
4. FUNCTIONAL PACKAGE DESIGN
A food container shaped as a teddy bear or a puzzle box will ensure that packaging gets a second life and won’t end up in landfills.
5. ENHANCE YOUR PRODUCTS USING LONG-LIFE MATERIALS
Choose substantial items like pens, bags, shirts, cups, etc. for your marketing campaigns. These promo materials can be used for a long time and will, fortunately, boost your brand awareness.
6. OFFER RELATED ECO-FRIENDLY SERVICES
Refilling printer ink or reusing any types of packaging materials will not only reduce customer spending but also it will attract them to you as an ecommerce business.
7. ENLIGHTEN CUSTOMERS
Properly mark recycled/recyclable packaging and give proper guidance on their possible reuse or recycling. For example, Lenovo has a bunch of corporate website pages explaining how the company strives to be more eco-friendly in design, production, and packaging as well, also giving instructions on recycling possibilities in different world regions.
8. BE REASONABLE
Don’t make your services or products less quality or convenient just for the sake of looking ecologically aware. Choose good quality products to satisfy your customers. Purivana has a vow to give premium quality products to their customers.
9. BECOME AN EXAMPLE TO ACCOMPANY
Employ ecommerce hosting. Green web host companies participate in a great number of activities, such as forest planting, using renewable energy sources, and many others. Apart from that, most green ecommerce businesses spend less than their non-eco-friendly rivals.
Properly compost and recycle your own garbage.
Encourage and promote your employees by giving them rewards for unique eco-friendly ideas and positive changes.
The ultra-modern packaging market calls for products that are recycled and recyclable. More businesses starting from huge industrial giants like HP or Pepsi and ending with small retailers tend to achieve an ideal balance between environmental impact and customer satisfaction. Apart from that, modern manufacturers not only follow eco-requirements themselves but spread the word about green activities one can be involved in.
Nowadays even startups prefer to go with environment-friendly activities and take a number of steps to be more eco-friendly.